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How best to promote one’s literary masterpiece, is an issue which exercises the mind of many an author, including my own. In the spirit of reaching out to my fellow authors I thought it was high time for me to set out my thoughts on this most important of topics. Below are some suggestions which will, I hope prove helpful to those who labour over smoking hot keyboards:

1. Climb Nelson’s column and recite passages, from your books with the aid of a loud hailer from that vantage point. You will, no doubt attract a crowd of curious onlookers together with a fair quantity of pigeon droppings for Trafalgar Square is a magnet to which our feathered friends flock. If it’s a nice sunny day you might also wish to don colourful swimming attire thereby further delighting the audience who will be listening, with rapt attention to your every word.
2. Hide behind the bookshelves in W. H. Smiths or some other purveyor of books and jump out on potential readers shouting at the top of your voice, “buy my book, buy my book” and if they are so ungracious as to refuse to avail themselves of your literary masterpiece, belabour them around the head with a copy of same.
3. Remove other authors books from the shelves in public libraries (for they are mere dross when compared to your scribblings) and replace their works wwith copies of your worthy tomes.
4. When talking to potential dates, regail them with chapter and verse as to why they should purchase your books. I find it helps to back them into a corner and (if at all possible) to ensure there is no easy means of exit. You may well not find the love of your life by employing such a stratagem. However your ex date will, very probably buy your book in order to effect his/her escape!
5. Send out automated tweets, every 5 seconds or so saying “please, please, please buy my book”. Your Twitter followers will be so impressed with your efforts they will show their appreciation by purchasing your book in droves or, just possibly deserting you in droves …!
6. If all else fails, repeat and repeat again!