Category Archives: Uncategorized

How Do People Buy Books?

A very useful post with great tips for authors.

chrismcmullen's avatarchrismcmullen

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If you want people to buy your book, it makes sense to first try to understand how people shop for books. Such knowledge is power that you can use in your book design and marketing decisions.

How People Don’t Buy Books

Let’s begin with a very important double negative:

People don’t buy books that they can’t find easily.

Who Cares How People Buy Books?

So you wrote a book. (That’s awesome by the way. Jump up and give yourself a huge high-five.) You edited and formatted until you turned blue in the face. Then you added a cover. You finally hit that publish button. Ta-da! Now all you have to do is wait for those royalties to come pouring in.

And wait. And wait. And wait… and wait. a.n.d. w.a.i.t. a..n..d.. w…a.…i…..t.

You put so much energy into the writing process. That gets the book completed. Then you put so…

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FREE WILL BY SAM HARRIS NOT ACCESSIBLE TO BLIND KINDLE OWNERS

On 24 November I wrote about my inability to read a book on my Kindle due to text to speech not being enabled for the title, http://newauthoronline.com/2013/11/24/the-silence-is-deafening/. At that time I did not name the book as I wished to try to persuade the author and/or publisher to change their mind and enable text to speech thereby allowing me, as a blind person who is not able to read print, to access the book using my Kindle. Having received no answer from either the publisher or author I have, reluctantly decided to name the book, Free Will by Sam Harris, http://www.amazon.com/Free-Will-Sam-Harris-ebook/dp/B006IDG2T6. The title is available as an MP3 download (a fact discovered after some considerable Googling)! However blind people should, so far as is humanly possible, have the same choice regarding how they access books as sighted readers do. Sighted people can purchase the book in hard copy, as a Kindle download or on MP3. In contrast blind readers have only one option, to purchase the MP3 download. This is, to me unfair as it artificially limits my ability to choose how I access the work. I am not arguing that the provision of the book in hard copy is discriminatory. Such an argument would be risible. I can not read print but that is not the fault of the author and/or the publisher. However the author/publisher do have control regarding the Kindle version of Free Will and they have chosen not to enable text to Speech rendering the Kindle version inaccessible to those who can not read print.

As previously stated, all of my books have text to speech enabled. I believe that everyone irrespective of their disability is entitled to access books. To enable text to speech is such a minor matter for authors and publishers but it makes such a huge difference to the ability of visually impaired people to access the wonderful world of literature.

It may be objected that authors are not charities so why should they provide their books with text to speech enabled, especially if the selling of audio versions will generate additional income? As writers we are not mere players in the free market. We are citizens with moral obligations to our fellow man. There is nothing wrong with turning a profit and I am always delighted when I hear of authors who have done well, however money is not the be all and end all. We exist in a community and we owe duties to others. One of those duties is not to discriminate (albeit, in many cases unintentionally by failing to provide accessible versions of our books). I am not suggesting that authors spend hard earned money on producing expensive braille editions so that blind people can access them. I am, however saying that all authors should enable text to speech as it costs us nothing and, in addition creates a great deal of good will among visually impaired people, their family and friends.

(As of 13 December 2013 text to speech was not enabled on Sam Harris’s Free Will).

Christmas Presents

On the train yesterday I overheard the following conversation between a little girl and her mum.

Little girl, “Can I have a cat for Christmas?”

Mum, “No, you can have turkey like everyone else!”

(Many of the jokes contained in christmas crackers are fairly dire. However a few, such as the above are rather good. This is one which fell out of a Christmas cracker during my work’s Christmas dinner yesterday).

High Up In The Trees

Tomorrow is my office’s Christmas dinner which is taking place in central London. So if you turn on your televisions and see a man sitting astride the Christmas tree in Trafalgar Square, while tourists take pictures assuming that it is all part of some ancient English custom, it will be me having imbibed to much orange juice or whatever one drinks at Christmas parties. On second thoughts I may confine my antics to dancing on the restaurant table with my guide dog Trigger! Seriously after all that celebrating I will not be posting tomorrow! Kevin

Deadly Books

As a book lover I really feel for the lady in this article, http://www.dailymail.co.uk/health/article-2521221/Opening-book-kill-English-student-forced-drop-university-potentially-fatal-dust-allergy.html. Imagine not being able to pursue your chosen subject, literature due to being allergic to the dust generated by old tomes. My immediate thought was to the effect “why can’t the lady read books on a Kindle avoiding the need to open dusty books?” On reflection I assume that not all of the books required for this student’s course are available as ebooks. I wish this lady well in her studies (she has moved to another course and is now studying from home).

How to Promote Your Books with Goodreads’ Author Program?

A post with useful information about the tools available to authors on Goodreads.

ebooksinternational's avatarSavvy Writers & e-Books online

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Book-Marketing

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Learn more about how to promote your books with special tools on Goodreads. Each slideshow demonstrates a different aspect of the Goodreads Author Program.
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Get the word out about your book! Here are some of the promotional tools available on Goodreads:

Author Profile, Author Dashboard, and Widgets
All members of Goodreads have regular reader profiles where they can review books, add friends, and post information about themselves. When an author signs up for Goodreads, he or she begins with this basic user profile.

For any book listed in the Goodreads catalog, you can click on the author’s name to find the author…

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Trolling Along

On 6 December I published a post regarding trolling and, in particular it’s pernicious effect on book reviews, http://newauthoronline.com/2013/12/06/when-does-a-book-review-become-trolling/. I have, today received a comment on my post by a person who argues for (as he puts it) “the utility of internet flamers and trolls”. I do not agree with the premise of his article. It is, however well expressed and in the interests of encouraging debate I have linked to it here, http://pop-verse.com/2013/11/27/the-utility-of-internet-flamers-and-trolls-or-why-you-should-go-fuck-yourself-2/.

In my experience internet trolls are rarely (if ever) interested in promoting genuine debate whether about books or other topics. They are frequently people with a variety of problems who rather than confronting their own inadequacies choose rather to spew bile on the internet while hiding behind false identities. In the article linked to above the writer contends that different rules apply in the virtual as opposed to the real world. I can’t agree. Good manners should not cease merely because one is hiding behind the anonymity of a keyboard.

Many trolls exhibit behaviour which if demonstrated by children would result in those concerned being reprimanded. Indeed we expect children to exhibit childish traits but it is profoundly sad when grown men and women behave like kids in the playground.

The Darkling Thrush By Thomas Hardy

Thomas Hardy’s The Darkling Thrush is one of my favourite poems. I recollect having had similar thoughts to those described by Hardy while pausing to listen to the song of a bird. In my case it was, I think a blackbird rather than a thrush which produced the emotions so aptly described by the poet in the below poem.

 

“I leant upon a coppice gate

When Frost was spectre-grey,

And Winter’s dregs made desolate

The weakening eye of day.

The tangled bine-stems scored the sky

Like strings of broken lyres,

And all mankind that haunted nigh

Had sought their household fires.

The land’s sharp features seemed to be

The Century’s corpse outleant,

His crypt the cloudy canopy,

The wind his death-lament.

The ancient pulse of germ and birth

Was shrunken hard and dry,

And every spirit upon earth

Seemed fervourless as I.

At once a voice arose among

The bleak twigs overhead

In a full-hearted evensong

Of joy illimited;

An aged thrush, frail, gaunt, and small,

In blast-beruffled plume,

Had chosen thus to fling his soul

Upon the growing gloom.

So little cause for carolings

Of such ecstatic sound

Was written on terrestrial things

Afar or nigh around,

That I could think there trembled through

His happy good-night air

Some blessed Hope, whereof he knew

And I was unaware.”