In the below post references to sharing do not include copying content (unless, of course you have the content owner’s permission to do so). By sharing I mean utilising options such as Twitter and the WordPress reblogging facility.
Your blog is full of great content but no one is sharing it. That is wholly inexplicable, right? Well in some cases you may be unlucky and, if you fall into this category I wish you the very best of luck in future for there is nothing more frustrating than one’s content being ignored.
Most blogs and/or sites have buttons allowing content to be easily shared. For example my blog (newauthoronline.com) allows sharing via a number of channels including Twitter, Facebook and, of course reblogging. I have, however come across blogs lacking any facility to share content. In such instances the person wishing to share has no option other than to copy the link into a post on their own site and share in this manner. This can be time consuming and in many instances can lead to a blogger who would otherwise have shared content deciding not to do so.
It is, of course a matter for site owners to determine what sharing buttons (if any) appear on their site. However the absence of easy options to share can (and often does) prevent informative and/or entertaining content from being shared. Shares can equal new readers so by not utilising sharing buttons site owners are limiting the growth of their site’’s readership.