Checking my Gmail spam folder, I came across a solicitation, from a book promotion service, inviting me to advertise my work on their website. The following paragraph particularly caught my attention:

“The (name of site redacted by me) specialize in making
sure that your book gets seen by readers
as well as media on major platforms to force
sales and with clear visibility”.

I am a simple soul and struggle to comprehend how one can “force” sales. As anyone with a rudimentary grasp of the English language knows, the word “force” implies coercion, compulsion etc. The use of the word “force” conjures up images of readers being frog marched to virtual check-outs and being compelled to part with their money. A virtual version of “stand and deliver” if you like. Surely this is not what the company in question mean by their employment of the word “force”.
One can not “force” another to do something against their will without the employment of blackmail, and/or the threat of (or actual utilisation of) violence. I am sure the organisation in question are not in any way advocating the use of such methods. None the less their use of the word “force” is sloppy in the extreme and does not inspire me with confidence regarding the service on offer. Consequently I wont be signing up with this outfit.