When purchasing books online most people will look at the reviews. One or more good reviews may encourage the potential reader to part with their money. Amazon have, fairly recently allowed reviews appearing on amazon.com to show on the amazon.co.uk site. This is to be welcomed, however matters are somewhat confusing. Take, for example my collection of short stories, “Sting In The Tail and Other Stories” (http://www.amazon.co.uk/Sting-tail-other-stories-Morris-ebook/dp/B00DFK6R54/ref=pd_cp_kinc_0). As of today anyone visiting the UK site will, at first glance see that “Sting In The Tail” has received 1 review. However, read down the page and (under the review which was posted on the UK site) appear 3 reviews written by readers who have purchased the book on amazon.com. It might be argued that people should carefully read all the information about a particular book. However, in the real world potential readers will frequently just glance at a book description, note that it has (apparently) 1 review and pass on to the next title. The situation is worse for authors when no reviews appear on the UK site but books have been reviewed on the US website. Again one can argue that readers (if they look at the whole page) will see that the book has, in fact been reviewed on amazon.com, but how many readers will read so far?

My suggestion for resolving this issue is for the total number of reviews on both amazon.com and amazon.co.uk to appear near to the top of the book’s page (after all a review is a review irrespective of which country it was written in).

As I said at the start of this post it is wonderful that Amazon do include reviews written on amazon.com on the UK site. However, in my opinion the total number of reviews should be made clearer ensuring that the potential buyer has the maximum amount of information at his (or her) fingertips and, hopefully helping authors to sell more books.