Earlier today (15 March 2015) I wrote a post entitled “Post In Haste Repent At Leisure”, (http://newauthoronline.com/2015/03/15/post-in-haste-repent-at-leisure/). In that article I drew attention to the dangers of posting content which could come back and bite the poster (for example unsubstantiated allegations have led many a social media user into very hot water).
I was interested to read this article (http://www.dailymail.co.uk/news/article-2995686/Teenagers-tired-sharing-aspect-lives-online-taking-steps-ensure-privacy-social-media-report-reveals.html). The report appears to contradict statements by the founder of Facebook Mark Zuckerberg that people are less concerned about online privacy than was previously the case. It shows that many teenagers have both a private and public Twitter account and will share confidential information with friends using the former. Teenagers are also creating false identities (you could have knocked me down with a feather when I read this snipet of information which, as Basil Fawlty might have remarked is, surely a statement of the “bleding obvious”). The use of false identities has the potential to put a spoke in the wheels of marketers who use online activity to market products, (if they don’t know the identity then how do they target). My heart is sore on behalf of all those poor marketers.