As a lover of the Sherlock Holmes stories I was interested to learn that The Strand Magazine, in which 56 of Conan Doyle’s Holme’s adventures first appeared has been revived in print and online formats, (http://www.strandmag.com/hist.htm). The revived magazine (The Strand began publishing in the 1890’s and folded in 1950 due to falling circulation figures and lack of finances) aims to continue the original publication’s venerable traditions by publishing the best in crime and other genres.

I wish The Strand well and am considering subscribing to the online edition. I do wonder though how, in a world in which so much fiction is provided free online, a paid for periodical of this nature can survive? Having asked the question I will attempt to answer it.

The growth in free online content has not killed the ebook (indeed the format is thriving. Witness, for example the success of Amazon). Many of my own stories originally appeared on this blog. This has, however not prevented readers from downloading them from Amazon. Perhaps the inclusion of stories on an author’s blog (either as extracts or in their entirety) attracts followers who, in turn will download the author’s work when it becomes available on Amazon or other sites. I am cautiously optimistic in terms of both the Strand and paid writing more generally.