How Newspapers / Magazines Deceive Readers

Nielsen report that ebook sales constituted only 22 percent of book sales in the first half of the year with both paperback and hardbacks outselling electronic publications. As the author of this post says 22 percent appears to be a somewhat questionable statistic. I would be interested to hear your comments. Are ebook sales only around 22 percent of book sales in your opinion?

ebooksinternational's avatarSavvy Writers & e-Books online

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A Joke? Statistics about the numbers of e-Books versus print books – taken from companies that sell only print books? Yes, that’s right – or have you ever purchased an e-book at WalMart, Costco, Sam’s Club, Target or K-Mart?
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BookStore

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Flawed Survey, Sloppy Research, No Fact-Checking…
“Print Books Still Outselling e-Books” or “Print Books Outsold Ebooks In First Half Of 2014” are the big headlines these days at newspapers and magazines, from PublishersWeekly to GoodeReader and Huffington Post.
“According to Nielsen’s survey, e-books constituted only 23 percent of unit sales for the first six months of the year, while hardcovers made up 25 percent and paperback 42 percent of sales.”

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What’s NOT Included in these Articles:

  • The fact that NielsenScan covers a maximum of 75% of the US and UK book market
  • From which book retailers and which publishers – trade and / or independent publishers?

View original post 947 more words

2 thoughts on “How Newspapers / Magazines Deceive Readers

  1. Kev's avatarKev

    It can’t be right kev. Sounds like the other way round to me… maybe they are 77% and they’ve got the stats mixed up? I would more likely believe 23% for hardcopies to be more accurate these days… 😀

    Reply

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